145 Years Later, Zig-Zag Gets Loud About Weed With Times Square Takeover
Zig-Zag just stepped out of the smoke and into the spotlight.
On Sunday, the 145-year-old rolling paper brand took over New York’s Times Square for what many in the industry are calling a defining moment. As presenting sponsor of Cannabis Now’s third annual 4/20 Countdown, Zig-Zag dropped the tobacco legacy and went full cannabis—activating billboards, launching a new product line and lighting up the crowd at Charlie Fox, one of New York’s most luxurious dispensaries.
The countdown was hosted by hip-hop legend Fab 5 Freddy, who stood under the digital glow of One Times Square and puffed with fans as the clock struck 4:20.
“This felt like Zig-Zag’s formal coming-out party as a 100% cannabis …