5+ Tips To Create A Successful Cannabis Brand For Global Markets
“Be your own boss. That’s the key,” says Federico Budasoff, founder of Lion Rolling Circus, as he shares his experiences on Episode 19 of El Planteo Live. Joined by Brenda Hernández, founder of Chicks vs Stigma, Budasoff explores the challenges and achievements of those striving to build a brand in Latin America’s competitive and regulated cannabis market. Their conversation underscores how authenticity, passion and resilience are essential pillars for success in an emerging industry.
Watch the full episode of “El Planteo Live” on YouTube.
Authenticity And Creativity: Lessons From Lion Rolling Circus
Budasoff shares how his rolling paper brand, Lion Rolling Circus, was born from independence and authenticity. “I’ve never worked for others [in the cannabis industry],” says Budasoff, who launched his own brand in 1995 after growing tired with multinational corporations. His journey of perseverance began with selling rolling papers in Buenos Aires’ drugstores and smoke shops and now extends to more than 20 countries, from South Africa to Germany. “We’re the only Argentine brand at cannabis expos around the world,” he says proudly.
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