Tony Stark’s Choice Vape? Synergy Innovation’s Strategic Move To Restore Brands’ Identity, Lead Market Niche
Synergy Innovation, recently launched as a house of brands, is making waves in the cannabis accessories sector with its acquisition of DaVinci and Eyce. This new venture marks a significant return to original ownership for these brands.
Shauntel Ludwig, CEO of Synergy Innovation, discussed the strategic acquisition of DaVinci and Eyce, emphasizing the company’s focus on maintaining brand integrity, catering to distinct market segments, and driving innovation in the cannabis accessories sector to enhance profitability and market share.
Building A House Of Brands
Starting in offshore manufacturing, Ludwig transitioned into the cannabis sector by leveraging her expertise in sales and marketing to help DaVinci grow into a global brand. Reflecting on her 15-year journey with DaVinci, which has seen her wear many hats, including guiding the brand through its acquisition by Greenlane (NASDAQ: GNLN) and now leading Synergy Innovation.
Synergy Innovation aims to restore the founders’ vision for their brands while expanding their reach in the cannabis accessories market.
“Our dream is to build a house of brands,” Ludwig explained. This vision is about more than just merging DaVinci and Eyce, it’s about allowing each brand to shine in its own right. For instance, DaVinci, with its high-end vaporizers, targets a more health-conscious, tech-savvy consumer, while Eyce caters to a more rugged, price-sensitive market.
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