Budget-Friendly High-THC Beverages: The Untapped Niche Investors Can’t Afford To Miss
While most cannabis beverages currently on the market offer lower THC content, typically in 5mg or 10mg doses, the demand for more potent options could carve out a lucrative segment. Brendan Mitchel-Chesebro, senior analyst at BDSA, noted that while beverages generally have a lower retail price compared to other edibles, there is room for growth in markets where consumers might seek stronger, yet affordable, drinkable cannabis options.
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Pricing And THC Levels: The Market Divide
Cannabis beverages have a notably lower average retail price compared to other edibles. According to Mitchel-Chesebro, in Q2 2024, the average retail price per package for beverages was approximately $7.70, significantly less than gummies, which averaged $13.05 per package.
This pricing difference could be partially explained by the THC content in these products. While most edibles are capped at 100mg THC per package, cannabis beverages often feature lower potency options, with 5mg and 10mg doses being particularly common. This lower THC content could contribute to the lower pricing seen in the beverage category.
On the other end of the spectrum, powdered drinks stand out as a premium option …