Pre-Rolls Could Overtake Cannabis Flower And Vape Pens As Consumers Spend Billions On Ready-To-Smoke Joints
Pre-rolls are holding their own and then some as one of the most popular marijuana product types in the U.S.
That’s according to a recent study by product manufacturer Custom Cones USA which found that pre-rolls accounted for over $4.1 billion in sales revenue with more than 394 million units during 2023 and the first half of 2024.
Based on point-of-sale data from the cannabis intelligence firm Headset from 12 states, pre-rolls saw “a meteoric increase in market share, going from a 13.2% market share in January 2023 to a record-high 15.9% market share in June 2024.” Over the same period, monthly pre-roll sales increased 42% to $257 million in June 2024.
Pre-roll …