Music Icon Shooter Jennings Joins Forces With California Cannabis Brand, Develop ‘Snake Mountain’ Strain

Country Cannabis has teamed up with producer and music icon Shooter Jennings.

The three-time Grammy Award-winner joins industry pioneers Kraig Fox, Gary Vaynerchuk, Jamie Feaster and Rama Mayo to “lend his eye to the brand’s product development and to take a leadership role in the company’s burgeoning artist ambassador program.”

What Happened: The proprietary strain, Snake Mountain, was developed through a collaboration between Country’s cannabis experts and Shooter Jennings. The company said the preroll blend “inspires creativity and unleashes your wild side.”

Read Also: What, If Any, Celebrity Cannabis Brands Have Been The Most Successful So Far?

Full story available on Benzinga.com