‘Taste Your Own Medicine’: Small Cannabis Company Dares Opioid Makers To Use The Drugs They Produce
Missouri-based Show-Me Organics is targeting pharmaceutical companies with a strong, daring campaign to promote cannabis as an alternative to opioids. The family company is dedicated to “expanding education and access to world-class cannabis.”
The campaign, “Taste Your Own Medicine,” is a provocative challenge to pharmaceutical companies, daring them to use the very drugs they promote.
This initiative taps into public outrage around the opioid crisis.
The Campaign
At the heart of the campaign is a 2.5-minute documentary-style video featuring LeAnne and Jess Dickerson, former pharmacy owners turned cannabis entrepreneurs.
They narrate a firsthand experience after a car accident in 1987 that led to devastating effects and Jess’s refusal to use opioids afterward. “For 37 years …