Will Hurricane Helene Disrupt Florida’s Cannabis Industry? Trulieve CEO Says Co. Is ‘Locked And Loaded, Not Our First Storm Rodeo’
As Tropical Storm Helene intensifies and approaches Florida’s Gulf Coast, Trulieve Cannabis Corp (OTC:TCNNF), one of the largest multi-state operators (MSOs) in the U.S. weed industry, is bracing for potential disruptions. Investors have voiced concerns about the storm’s potential impact on operations, especially given Trulieve’s extensive footprint in Florida. However, Trulieve’s CEO Kim Rivers says the company is fully prepared for what’s coming ashore.
In a Twitter exchange responding to user @WolfOfWeedST, Rivers laid out the company’s readiness plans, noting that it’s facilities are built to withstand the storm. “We are locked and loaded. Not our first storm rodeo. Buildings are all wind rated and have all been thru storms in the past,” Rivers wrote, addressing concerns about infrastructure vulnerabilities as Helene strengthens into a potentially catastrophic event.