‘Companies With Distinctive Brands Are Gaining Attention’: What’s Driving Cannabis Investment Today?
As the cannabis industry grows, investors refine their approach to evaluating companies, focusing on financial performance and other critical aspects of business operations.
Mackenzie Peterson, vice president of marketing at AdvisorShares, shared her perspective on what today’s cannabis investors are prioritizing ahead of her speaking appearance at the Benzinga Cannabis Capital Conference.
Financial Performance and State Markets
When asked what qualities investors seek in cannabis companies, Peterson noted that strong financials remain essential. “Strong financial performance, including revenue growth and profitability, remains paramount,” she stated. However, she highlighted that investors are increasingly paying attention to where companies operate, particularly in states where cannabis regulations are changing.
Peterson pointed to …