Glass House Brands Is ‘At The Cutting Edge Of Cannabis Science,’ Exec Says: Here’s Why
In an industry often overshadowed by novelty and regulatory hurdles, Graham Farrar, president of Glass House Brands and upcoming speaker at Benzinga’s Cannabis Market Spotlight: California event, stands out for his forward-thinking and environmentally conscious approach to cannabis cultivation.
With a background in technology as a former member of the Sonos team, Farrar’s journey into the cannabis world with the founding of Elite Garden and now at the helm of Glass House Brands is a story of creation and environmental entrepreneurship.
Bridging Technology and Agriculture
Farrar’s transition from tech to cannabis is not just a career shift but a reapplication of his systems thinking approach. “There’s a lot more tech in cannabis and agriculture than people usually realize,” Farrar explains.
Viewing agriculture through a technological lens, Farrar approaches cultivation with the precision and predictability of a computer system, ensuring consistent quality by controlling inputs for the desired …