Why Weed Aroma Matters: Aurora Cannabis Collaborates In Study On Marijuana Smells
Canadian medical marijuana company Aurora Cannabis Inc. (NASDAQ:ACB) (TSX:ACB) announced its collaboration Wednesday with a research grant provided to the University of British Columbia (UBC) by Genome British Columbia.
What Happened: The project, Genomics-Enabled Aroma Breeding in Cannabis, is being led by Drs. Jose Celedon, principal scientist of breeding and genetics at Aurora and Joerg Bohlmann, a professor at UBC. The project focuses on validating genetic and chemical markers for fruity aroma in cannabis.
Why It Matters: This genetics research is in line with Aurora’s breeding goals by enabling it to enhance its breeding program with greater accuracy and efficiency on consumer-focused traits, positively impacting future innovation.
“Through this work, Aurora will deepen our understanding of cannabis genetics with a focus on aromas, a leading driver of consumer preference that directly impacts …