Fed Health Official: Cannabis Industry Borrowing Marketing Tactics From Tobacco, Alcohol Industries
Nora Volkow, director of the National Institute on Drug Abuse (NIDA), has raised concerns over the cannabis industry’s marketing strategies, drawing parallels with tactics used by the alcohol and tobacco industries.
In a blog post published last week, Volkow highlighted that older adults – specifically those aged 65 and above – are increasingly being “targeted” by advertisements promoting the therapeutic benefits of cannabis, a demographic showing the most rapid growth in usage.
“Cannabis products are often sold in colorful packages that mimic kid-friendly snack foods, for example, making them appealing to children and to young people,” Volkow said. …