Cheech & Chong’s President On Cannabis Industry Shifts: ‘Everyone Waits For The Change To Schedule III

As the cannabis industry continues to evolve, investors are increasingly focused on one thing: a company’s ability to generate cash flow. With regulatory changes, such as the anticipated rescheduling of cannabis, potentially on the horizon, businesses are preparing for both short-term stability and long-term opportunity.

This is according to Brandon Harshbarger, president of Cheech & Chong Global Holdings. In an exclusive interview with Benzinga ahead of his appearance at the Benzinga Cannabis Capital Conference, he shared his perspective on what investors seek in cannabis companies.

Cash Flow and Market Position Drive Investor Interest

According to Harshbarger, investors’ message is clear: “Nearly all investors we speak with have made it clear that the ability of the business …

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