Cannabis Investors Are Looking For Companies With ‘Realistic Profit Margins,’ Says Expert

As the cannabis industry continues to develop, investors are shifting their focus and becoming increasingly selective when evaluating opportunities. With evolving markets and regulatory complexities, the qualities that attract investors are changing, especially in states with established markets like Colorado and Oregon.

Ahead of the Benzinga Cannabis Capital Conference, Darren Lampert, CEO and co-founder of GrowGeneration shared his perspective on what investors are seeking in cannabis companies today.

Profitability and Sustainability Take Center Stage

As the cannabis market grows, profitability is emerging as a critical factor for investors. Lampert highlighted that the boom-and-bust cycles seen in early cannabis startups …

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