Zoe Wilder, an award-winning publicist for over two decades, carved a unique path becoming one of the most influential figures in the cannabis and psychedelic worlds. Her work is not just about promoting brands — it’s about reshaping the narrative around wellness, culture and acceptance.

Recognized for her groundbreaking contributions, Wilder’s expertise spans lifestyle, advocacy and business. As a speaker at the upcoming Benzinga Cannabis Capital Conference on Oct. 8 and 9, she’ll discuss the impact of cannabis on individuals and society.

A Lifelong Commitment to Cannabis Advocacy

Wilder’s journey into the cannabis world started early. Raised in Atlanta, she grew up with a sense of openness around cannabis that many in her generation did not experience. Her mother’s casual use of the plant normalized it for her, laying the groundwork for a lifetime of advocacy.

“My interest in advocacy started when I was growing up in Atlanta. My mother enjoyed cannabis openly and normalized the plant for me,” Wilder said

She recalled attending 420 rallies in the mid-1990s, demonstrating her support for cannabis reform. “I’ve been promoting, researching and writing about the plant ever since.”

Her deep-rooted connection to the movement has only intensified over the years. One of the highlights of her career, …

Full story available on Benzinga.com