X Elevates ‘Largely Underserved Public Conversation’ On Cannabis, Supports Industry Growth, Engagement
X, formerly known as Twitter, became the first major social media platform to allow cannabis advertising in 2023. At the recent Benzinga Cannabis Capital Conference, Alexa Alianiello, X’s lead for cannabis sales and partnerships, discussed the impact of this policy shift and the lessons learned since its implementation.
“We started pretty conservatively, saying, okay, brand preference and informational content is allowed across any category,” Alianiello said. She explained that the approach was to introduce the policy gradually, allowing room for adjustments based on industry needs. This measured strategy enabled X to maintain compliance while supporting cannabis brands as they seek to engage with users.
Supporting Cannabis Brands and Conversations
Alianiello highlighted that X’s primary success lies in creating a safer space for public dialogue about cannabis. “We support these companies in driving business outcomes,” she said, noting the importance of connecting with …