Flora Growth Launches First THC-Infused Beverage In 4 Flavors, Provides Update On Hoshi Investment
Flora Growth Corp. (NASDAQ:FLGC) launched its first THC-infused beverage, Melo, marking the company’s debut into the rapidly growing beverage market.
Melo is the result of a strategic joint venture between Flora Growth and Peak, a renowned provider of advanced cannabis-based products. The collaboration combines Flora’s marketing and distribution network with Peak’s emulsion technology. Melo comes in four flavors – grapefruit, half & half lemonade iced tea, strawberry mango and wild berries.
“Melo represents a forward-thinking approach to how we see the future of beverages,” stated Clifford Starke, chief executive officer of Flora. “It’s not just about entering a new market; it’s about redefining what consumers expect from their drinks. We are combining the best of what nature offers with cutting-edge science to deliver a product that enhances everyday life, whether it’s for relaxation after a long day or simply enjoying a moment of calm.”
He added, “The beverage industry is ripe for disruption, and hemp offers a unique opportunity to innovate in ways that traditional beverages cannot. We see Melo as a catalyst for change. We believe this product will pave the way for a new category of beverages that resonate with consumers looking for more than just a drink – they’re looking for an experience.”
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