Cannabis Pre-Rolls Set To Hit $4 Billion By 2025: Will US Market Follow Canada’s Lead?
Custom Cones USA is predicting a major shift in the cannabis industry, as pre-roll sales are expected to surpass those of traditional flower products in the U.S. This trend has already been observed in Canada, setting the stage for similar growth in the American market. The move toward pre-rolls is driven by convenience, evolving consumer preferences, and ongoing efforts to improve quality.
Convenience and Quality Drive Demand
Fredrik Rading, COO and co-founder of Custom Cones USA, attributes this shift to consumer demand for ready-to-use products. “If you can get a joint or a pre-roll of equivalent quality to what you roll at home, it becomes a matter of why roll it yourself,” he told Benzinga. This sentiment is echoed by many consumers, particularly younger users who favor convenience over the traditional method of rolling joints.
As the pre-roll market has expanded, quality has also improved. Initially, pre-rolls were seen as an afterthought, with loose fillings and lower-grade materials. Rading noted that this perception has shifted as companies began using higher-quality flower in pre-rolls, leading to a better product. “We’re seeing pre-rolls taking more market share as consumers recognize the quality improvements,” Rading said.