‘Grow Smart, Not Fast’: Top Advice For The Cannabis Industry From Benzinga’s Capital Conference
In today’s volatile cannabis industry, expansion can be a double-edged sword. For Dustin Milner, CEO of California’s Talarya Brands, the question every cannabis operator should ask before growing is simple: “Why?”
“There’s always pressure to grow, especially from investors,” Milner said, “but if you haven’t maximized efficiencies or nailed down your market, expanding could be a recipe for disaster.”
He warned that many cannabis companies rush to new markets without fully optimizing their existing ones—leading to high-risk ventures that don’t always pay off.
At the Benzinga Cannabis Capital Conference in Chicago, Illinois, Janice O’Reilly, Consulting Partner at AAFCPAs’ National Cannabis Practice, moderated a panel on growth strategies that brought together industry leaders to discuss smart expansion.