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What’s Next For Pre-Rolls? by Harrison Bard

The pre-roll cannabis market is becoming big business, driven by a combination of consumer demand for higher-quality products and technological innovation. As we look ahead, several key trends and developments are expected to shape the future of the pre-roll industry, including a growing emphasis on infused products, freshness, sustainability, and market expansion.

Infused Pre-Rolls Lead the Way

Over the past 12-18 months pre-rolls have seen a sharply positive trajectory, as the category continues to be one of the most competitive verticals in the cannabis retail market. According to a white paper published by Custom Cones USA, one of the most significant trends driving growth in the pre-roll category is the rise of infused pre-rolls. These products, which contain additional cannabis concentrates like kief, hash, or oils, have become the preferred choice for consumers seeking a more potent experience, becoming the top pre-roll sales segment over the past year. According to industry reports, infused pre-rolls already account for nearly 45% of pre-roll sales, and this figure is projected to rise to 50% by 2025 and 60% by 2030.

The demand for more powerful, innovative pre-rolls is driving brands to experiment with new infusion methods and exotic strain combinations. As a result, infused pre-rolls are becoming a key differentiator for brands, offering consumers an elevated cannabis experience that goes beyond traditional pre-rolls.

Freshness as a Key Differentiator

Freshness is emerging as a critical factor for consumers, and businesses are recognizing that they can stand out by offering fresher products. Historically, pre-rolls have been mass-produced and stored for extended periods, which can compromise the quality and flavor of the product. However, new approaches to supply chain management and packaging are helping businesses address this issue. One of the most promising solutions is the adoption of humidors to store pre-rolls. These devices regulate moisture content and temperature, keeping the pre-rolls fresh until they reach the consumer. Additionally, better forecasting methods allow companies to produce pre-rolls closer to the time of sale, ensuring a fresher product.

Packaging innovations, such as humidity packs, airtight caps and super-seal tubes, also contribute to preserving freshness. As consumers become more discerning about the quality of their cannabis products, brands that prioritize freshness will have a competitive edge in the marketplace.

Sustainability and Eco-Friendly Packaging

Sustainability is becoming an increasingly important factor for both consumers and businesses in the cannabis industry. Pre-roll packaging, like the traditional pre-roll tube, has traditionally

relied heavily on plastics, but this is changing as brands move toward more environmentally friendly alternative packaging. From reclaimed ocean plastic and compostable materials to reusable containers, there is a growing emphasis on reducing the environmental footprint of cannabis packaging.

In addition to being eco-conscious, sustainable packaging also resonates with consumers who are looking for brands that align with their values. As the cannabis market continues to grow, companies that adopt sustainable practices will likely attract a loyal customer base and enhance their brand image.

The Role of Automation and Innovation

Innovation and automation are set to play a significant role in the future of pre-roll production. As businesses seek to scale their operations and improve efficiency, new pre-roll machines and technologies are being developed to streamline the production process. These advancements will enable companies to produce larger quantities of premium pre-rolls at a lower cost, making high-quality products more accessible to a broader audience.

The automation of pre-roll production also opens the door to more consistency and precision, ensuring that each pre-roll meets the same high standards. This will be particularly important as the market continues to grow, with consumers expecting both variety and reliability in their cannabis products.

Expansion into New Markets

The continued legalization of cannabis at the state level is expected to drive significant growth in the pre-roll market over the next several years. States like Ohio, Minnesota, and potentially Florida are poised to become major contributors to the industry, bringing millions of new consumers into the market. As more states legalize cannabis, both for medical and recreational use, the pre-roll segment will see exponential growth.

Looking Ahead

The future of the pre-roll market is bright, with innovation, consumer demand for premium products, and market expansion all driving its evolution. Infused pre-rolls, freshness, sustainability, and automation will be at the forefront of industry developments. New paper types, sizes, and filter tips of pre rolled cones and tubes continue to come into the market, allowing brands to make unique pre-roll formats, which continue to entice customers.

In addition to growing, the pre-roll market is transforming, offering endless possibilities for businesses and consumers. Brands that can successfully adapt to these trends while maintaining quality and consistency will be well-positioned for success in the rapidly growing cannabis market.

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