No Middleman, No Markup: How Red Mesa Is Slashing Costs With Around-The-Clock Hemp Refinement
Why allow intermediaries to add unnecessary costs when direct relationships can bring quality to the forefront? As supply chains tighten across industries, Red Mesa Science & Refining is pioneering a streamlined approach to bring minor cannabinoids to market.
By bypassing brokers and relying on an efficient, around-the-clock refinement process, Red Mesa aims to reduce costs, ensure product consistency and empower the true stewards of hemp – the growers and refiners themselves.
Jeff Applegate, Red Mesa’s president, puts it simply. “Collaborating directly with qualified, experienced farmers and extractors is essential to keeping costs low and quality high.” It’s a model that prioritizes trust and accountability within every step of the supply chain.
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Leverage Instead Of Liability
Applegate detailed how brokers often disrupt the hemp supply chain by imposing additional costs, sometimes up to 15%, which can hinder farmer’s profits and drive up expenses for manufacturers, creating an unsustainable model for both sides.
Red Mesa has strategically positioned itself within the cannabinoid supply chain to minimize intermediaries and maintain competitive production costs. “Keeping production costs low is fundamental to industry success,” Applegate told Benzinga Cannabis in an exclusive interview. “Collaborating directly with farmers and extractors in a cohesive supply chain is essential to keep our cost of input as a leverage instead of a liability.”
“We’re seeing less interference now, but reducing reliance on brokers is essential for a cost-effective system. The farmer and the customer need to be directly tied to one another so the farmer gets a fair return,” he …