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Rolling Thunder: The Wild Rise of Pre-Roll Dominance by Paul McKay

Custom Cones USA recently teamed up with Headset to unleash their latest in-depth study in the cannabis market. Combining insights from over 900 cannabis users across the U.S. with Headset’s razor-sharp analytics, they’ve crafted the ultimate portrait of the modern cannabis consumer—what they’re buying, why, and how brands can capitalize. In this article, we’ll break down the highlights from this data, delivering the juicy stats and trends that define the cannabis market’s explosive growth.

Blazing the Trail: $1.7 Billion and Counting

The pre-roll market isn’t just a puff of smoke; it’s become worth over $1.7 billion in 2023 and accounting for 12.4% of all cannabis sales. What’s fueling this growth? Simplicity and versatility. Everyone from casual dabblers to connoisseurs is lighting up—68% of buyers choose single pre-rolls, while multipacks dominate among regular consumers who crave consistency.

Infusion Revolution and The Millennial Gold Rush

Infused pre-rolls are the industry’s rock stars, with sales skyrocketing by 76% in 2022, stealing the spotlight from traditional joints. The report paints a vivid demographic portrait: Millennials, particularly those aged 25-34, make up 48% of the market, followed by Gen Z, whose preference for potent, ready-to-go options highlights a shift toward convenience and flavor innovation.

Eco-Friendly or Bust

Packaging and sustainability aren’t just buzzwords—they’re dealbreakers. A whopping 54% of consumers would pay extra for eco-friendly options, signaling the industry’s green pivot. Customization also reigns supreme; brands that blend unique strains, sleek designs, and transparency in labeling win loyal customers.

Read the full report here: Custom Cones USA Consumer Report

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