Former NBC Exec Brings Marijuana Brands To Life: TerrAscend’s BJ Carretta Shares Tips At California Cannabis Event

The story of BJ Carretta, a marketing and media veteran is proof that having a talent can take you to numerous places, from TV to sports, to music and now to cannabis.

Carretta’s career is diverse, paved with collaborations and partnerships in sports, music and the cannabis space. Now serving as senior VP at TerrasAscend Corp (TSX:TSND) (OTCQX:TSNDF), make sure to catch Carretta at the Benzinga Cannabis Market Spotlight: California where he will be sharing insight on how to bring cannabis brands to life.

Attending the @Benzinga Market Spotlight: #California conference this week? Don’t miss BJ Carretta, #TerrAscend‘s SVP of Marketing, on “The Innovators: Insights on Brand Building,” as he shares expertise on bringing cannabis brands to life in a way that resonates with consumers. pic.twitter.com/xR7gFRLFhz

— TerrAscend (@terrascendcorp) February 20, …

Full story available on Benzinga.com