Ho-Ho-Holy Smokes! Record Weed Sales Drive Dispensaries To Stock Smart This Holiday Season
Green Wednesday 2024 proved to be a massive success for the cannabis industry, with record-breaking sales and increased consumer interest. Major players in the industry, including BDSA, Dutchie, Jane Technologies, Curaleaf and AYR Wellness, reported significant growth compared to previous years. By leveraging data-driven insights, dispensaries can optimize their shelf space to ensure that the most popular products are prominently displayed.
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Crushing Averages
Dutchie, a cannabis technology platform, saw a remarkable 91% increase in average dispensary sales on Green Wednesday compared to a typical Wednesday. The average basket size also saw a 9% increase, reaching $70.80. Notably, Pay by Bank transactions, powered by Plaid, boosted basket size by 32% compared to cash purchases.
In New York, dispensaries reported even higher averages, with