Paper – Thailand: Emergence of Cannabis Commercialization: Tourists’ Perceptions Toward Destinations and Future Revisit Intention

Once again a big thankyou to Lex Pelger Abstract Patthawee Insuwanno Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket, Thailand Given the rise of cannabis commercialization, understanding its impact on tourists’ revisit intentions is crucial. This study, grounded in the Theory of Planned Behavior and incorporating variables like perceived attractiveness and risk, focuses […]