Cannabis Transparency Gets Boost With GMGZ’s Blockchain Beta
Genuine Marketing Group Inc. (OTC:GMGZ) announced the beta launch of its blockchain-based platform ZPTAG for the cannabis industry, partnering with Ignite Dispensary to pilot the technology across select locations in Wisconsin.
The announcement was made Monday morning during the Benzinga Cannabis Capital Conference in Chicago, one of the industry’s leading gatherings of investors, operators and executives.
Beginning June 20, the beta program will cover nine SKUs, including pre-rolls, gummies and infused snack mixes, all tagged with unique identifiers enabling full lifecycle tracking. The ZPTAG platform provides seed-to-sale transparency, offering real-time access to product certifications, lab …