The Rules Will Change. Build A Company That Can Too.

Most businesses make multi-year plans based on rules they expect to remain relatively stable. In cannabis, that assumption doesn’t hold. Packaging requirements, tax treatment, marketing restrictions, and compliance rules can change quickly — and differently from one state to another.

That volatility isn’t a side issue. It’s a management challenge.

We operate in three states, and each has different rules governing how we present products and communicate with customers. Missouri tightly restricts packaging design, allowing one primary color and only limited additional colors in logos or symbols, and requires “marijuana” to appear at least as prominently as any other text. Arizona is much more relaxed about design, but Kentucky is even stricter: We can’t display products openly in the dispensary and face extremely tight consumer-promotion restrictions.

That means one company has to operate under three very different sets of design and communication rules.

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