Evolving Cannabis Retail: The Cannabist Company’s Rebranding Strategy Unveiled
Jesse Channon, the president of The Cannabist Company Holdings Inc (OTC:CCHWF) and upcoming speaker at the Benzinga Cannabis Capital Conference, is leading the charge in establishing partnerships and initiatives that broaden the company’s product lineup and enhance its market presence throughout the United States. As the organization moves forward from its previous identity as Columbia Care, Channon’s strategic actions in collaboration and rebranding are reshaping the cannabis industry.
Introducing Advanced Vaporization With Airo Brands
Guided by Channon, The Cannabist Company has initiated a partnership with Airo Brands, marking a considerable development in cannabis vaporization available within its dispensaries, starting with three locations in Delaware. This collaboration introduces Airo’s superior vapor systems and specialized AiroPod cartridge oil formulations, providing customers various choices, including the Strain Series, Artisan Series, and Live Flower Series. This venture is set to improve the consumer experience by offering high-quality cannabis products.
Expanding Product Range Through Old Pal Collaboration
With Channon at the helm, …