EXCLUSIVE: Building Media Presence Is A ‘Slow Grind’ For Cannabis Brands But It Pays Off
“If you just sit back and don’t do anything, you’re never gonna win,” Steve Council, founder of Council Collective told Benzinga’s Market Spotlight: California conference last month.
Council and Alice Moon talked about how social media presence can be leveraged to drive business in the cannabis space. Moon, a cannabis publicist, is the co-founder and CMO at High On Plants.
Having tens of thousands of followers on social media platforms like LinkedIn and Instagram, Moon and Council agreed that establishing a social media presence doesn’t happen overnight.
“My keep takeaway for this panel would be putting in the work pays off,” Moon said, adding “It’s a slow grind.”
Council, who names Instagram as the number one social media platform, agreed, adding “It’s like taking a pinto down a racetrack.”
“You never really know what people are gonna like, and you can never cater to the audience the way that you think you’re going to,” he said. “So if you just sit back and don’t do anything, you’re never gonna win.”
Cannabis Businesses Need To Be More Creative
Council said that while marketing on Instagram is low-cost, there’s a challenge for those seeking to promote their …