EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing
At the heart of a buzzing conference room in Chicago, amidst the eager attendees of the Benzinga Cannabis Capital Conference, stood Alexa Alianiello from X (formerly Twitter), casting a spotlight on the potent power of authenticity and storytelling in brand building. With another opportunity to hear her insights looming at the upcoming conference in Hollywood, Florida, on April 16-17, Alianiello’s previous speech continues to resonate with those looking to make a mark in the cannabis industry.
Diving straight into the crux of her message, Alianiello drew an immediate connection to the audience with an interactive gesture, “So, X is a place where you can come to build meaningful relationships with people,” she said, inviting a sea of hands to rise in acknowledgment of …