EXCLUSIVE: Cannabis Tech Company Eyes Expansion In German Cannabis Market Amid Legal Shifts
As Germany has now legalized Cannabis, Genetica, a leading tech firm in the cannabis industry, is strategically positioning itself within this emerging market.
The company’s CEO, Ben York, shared his thoughts on the company’s plans, telling Benzinga, “We’re actively in the process of deploying Flora Match in the German market with a major player.” This move aligns with the medical cannabis market, distancing itself from recreational or illicit market activities.
Learning From The U.S. To Shape EU Strategy
Reflecting on the cannabis legalization trajectory in the U.S., York sees a blend of similarities and differences when considering the European Union’s path. “The gradual and continuous expansion of access to cannabis globally cannot be stopped,” …