EXCLUSIVE: Florida On Cusp Of Adult-Use Legalization Cannabis Sales Boom, CEO Tells Benzinga Conference — ‘It’s Going To Be Huge’
Floridians are set to vote on a recreational marijuana constitutional amendment in November. Several key cannabis players are preparing accordingly.
What To Know: A panel of cannabis executives convened Tuesday at the Benzinga Cannabis Capital Conference in Hollywood, Florida to discuss the economic pulse of the cannabis market.
“Florida has today a million medical card holders, 23 million people living in the state, 130 million, I think, visitors a year — it’s going to be huge,” says AYR Wellness CEO David Goubert said, referring to the vote.
At the beginning of April, the Florida Supreme Court proposed Amendment 3, which would legalize adult non-medical personal use of marijuana products and accessories. If approved, the proposal would take effect in May 2025.
Recreational adult use approval in Florida would be a major step forward for the industry given that Florida is the largest medical market, Goubert says. When approval occurs, sales usually go up between two and three times, he added.
Aaron Miles, CIO of Verano Holdings, is also very optimistic about the proposal in Florida.
Verano’s strategy involves …