Ascend Wellness Strengthens Position in Massachusetts Cannabis Market
During the recent Benzinga Cannabis Capital Conference, Rebecca Koar, executive vice president of investor relations & strategy at Ascend Wellness Holdings, highlighted significant developments in the company’s operations, particularly in Massachusetts.
Enhancing Supply Capabilities
Koar noted that Ascend’s Simply Herbal brand has emerged as the top brand in the state, a notable achievement given that it was launched just two years ago. “Our Simply Herbal brand has become the number one brand,” Koar stated, attributing the success to the company’s strategic placement of three dispensaries and a new outlet in New Bedford that opened last year.
To support increasing demand, Ascend Wellness has expanded its cultivation capabilities. “We previously had about 42,000 square feet of cultivation …