Optimizing The Cannabis Retail Experience With Data-Driven Strategies
Jon Lowen, co-CEO of Surfside Solutions Inc. and upcoming speaker at the Benzinga Market Spotlight in New Jersey, stressed the importance of using technology to customize the retail environment for customer satisfaction during a recent panel at Florida’s Benzinga Cannabis Capital Conference.
Technology’s Role In Personalized Retail
Lowen discussed how technology can improve the shopping experience for cannabis consumers.
“We want those product listings to show up first,” Lowen explained, prioritizing products such as flowers and pre-rolls that customers have previously shown interest in. This method enhances customer satisfaction and maximizes sales effectiveness by aligning product displays with consumer preferences.
He continued, “We want those products that they’re the most interested in based on maybe previous exposure to different purchases or interests that they’ve shown up from a …