Budding Technology: How AI’s Growing Role Impacts Cannabis Executive Decision-Making

Artificial Intelligence (AI) is revolutionizing the world economy and the cannabis industry is no exception. Despite its relative novelty, this innovative software is already playing multiple roles, reports Mjbizdaily.

“Data doesn’t necessarily need to be handled by IT anymore,” said John Hanna, vice president of technology at C3 Industries, a cannabis company in Michigan. “Executives can now type regular questions into a dialog box, and it’ll retrieve and build the query for your data.”

Hanna says AI democratizes data access. “Any executive – or any person, frankly, in the company – can use AI to ask questions and retrieve information without necessarily having a technical background.”

AI Tools for Decision Making

Cannabis executives are increasingly leveraging AI. Tom Regan, CEO of Root & Bloom, a cannabis extraction and product manufacturing company in Salisbury, Massachusetts sees AI as vital for gathering market intelligence, understanding consumer behavior and driving product design and innovation.

Root & Bloom recently started using …

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