Addressing Dual Supply Chains: Challenges In New Jersey’s Cannabis Industry

In New Jersey, the cannabis industry faces unique challenges due to the existence of dual supply chains for medical and recreational use. This regulatory split complicates operations, affecting businesses from seed to sale.

The Challenge of Separate Regulations

Susanna Short, a cannabis industry consultant and upcoming speaker at the Benzinga Cannabis Market Spotlight in New Jersey elaborates on the difficulties this system imposes: “From the moment a seed is planted, businesses must designate its end use—either medical or recreational. This early decision impacts the entire supply chain, from cultivation to sale.”

Implications for Business Strategy

The need to comply with two sets of regulations affects various aspects of business operations, including inventory management and product pricing.

Short describes the operational hurdles, “One of the things that I’d …

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