Cannabis Vs. Coca-Cola And Marlboro: Marijuana Market Growth Outpaces Alcohol, Tobacco, And CPG Giants
Recent financial data from Beacon Securities compares key financial metrics across the alcohol, tobacco and cannabis industries, showing that cannabis is set to outpace major players like Coca-Cola (NYSE: KO), Marlboro (NYSE: MO), and Budweiser (NYSE: BUD) in market growth.
Financial Metrics
The EV/Sales ratio, which compares a company’s total value, including debt to its annual sales helps investors see the cost per dollar of sales. A lower EV/Sales ratio suggests a company might be undervalued, indicating a potential investment opportunity, while a higher ratio could imply overvaluation.
Beacon’s report shows the EV/Sales ratios for 2024 and 2025 as follows:
Alcohol: 3.6x and 3.4x
Tobacco: 4.0x and 3.9x
Consumer Packaged Goods (CPG): 3.4x and 3.3x
Canadian Licensed Producers (LP): 1.4x …