Chito Vera Gets Support From Marijuana Powerhouse Planet 13 As It Eyes Non-Cannabis Revenue Streams
Vertically-integrated multi-state cannabis company Planet 13 Holdings Inc. (CSE:PLTH) (OTCQX:PLNH) announced the launch of its non-cannabis lifestyles brand company, and its first sponsored athlete, MMA star Chito Vera.
Planet 13 Expands Outside Cannabis
Bob Groesbeck, co-CEO of the Las Vegas-based cannabis powerhouse with operations in California, Nevada, Illinois and Florida, said the move would allow it to build a business outside marijuana. The new lifestyle brand and apparel line is expected to increase brand awareness and create an additional revenue stream.
“Our Lifestyles brand is a strategic step to grow Planet 13 into a household name, and the new company allows us to expand our exposure globally without being bound by restraints that are put on cannabis products in certain jurisdictions,” Groesbeck explained. …