A New Financing Option For Cannabis Companies Launches: Understanding The Importance Of Being At The Right Place
When CEOs Grigori Mikayelyan of Growcycle and Joseph Lustberg of Upwise Capital met at the Benzinga Cannabis Capital Conference last April, they didn’t just exchange business cards, they sparked a deal that would change their operations. If you weren’t there, you missed witnessing the beginning of something big. This isn’t just a story about a partnership, it’s a reminder of the unmatched value of being in the room where deals get done.
For those who’ve never been, the Benzinga Cannabis Capital Conference is more than just panels and pitches, it’s where the future of cannabis takes shape. Deals that shape tomorrow’s cannabis landscape are born from casual coffees and impromptu meetings. Mikayelyan and Lustberg’s handshake might have seemed ordinary, though it was anything …