After The Pre-Roll Boom, What’s Next In Cannabis Products? The Secret Is Under The Microscope
With the cannabis landscape diversifying, it’s no longer just about finding a pre-rolled joint with high THC content. The industry is seeing a surge in demand for products that provide specific therapeutic benefits, marking a significant shift towards more tailored and refined consumer experiences.
As the cannabis industry evolves, it is shifting focus from traditional consumption methods to sophisticated, consumer-centric products harnessing terpenes, flavonoids and minor cannabinoids, thereby creating new market segments and niches with targeted effects and premium experiences.
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Rare Cannabinoids: A Path To Differentiation
At the forefront of this shift are rare cannabinoids such as CBN, CBG, and THCV, molecules that are becoming increasingly popular for their unique effects and potential health benefits. Industry experts have highlighted the growing consumer interest in these lesser-known compounds.
Their inclusion in products not only differentiates brands but also opens up new avenues for innovation and profit sustainability in a market where THC …