Are Hemp-THC Beverages Competing With Alcohol? Experts Discuss New Alternatives For Adult Beverages At Benzinga Cannabis Conference
At the recent Benzinga Cannabis Capital Conference in Florida, a panel featuring industry experts David Mukpo, CEO of Pamos Beverage, Rachel Burkons from the Cannabis Hospitality Coalition, Diana Eberlein, president of Cannabis Beverage and Jonathan Black of Cheech & Chong. The panel was moderated by Ricardo Baca from Grasslands, discussed the perspectives of cannabis beverages. The encounter, entitled “High Spirits: Reshaping Social Consumption In The Hospitality Space,” highlighted a segment poised for explosive growth in a post-280E tax environment.
Beverages And Mass Consumption
The discussion opened with a key question about the most exciting developments in social cannabis consumption, to which the unanimous response was “Beverages.”
The strategic push to incorporate these products into arenas, restaurants and bars was a major theme. Rachel Bachman highlighted the seamless integration possible due to the existing familiarity with beverages in hospitality. “And because we’re working with people who understand beverage and hospitality in that bar restaurant channel, we don’t need to reinvent the wheel.”
Diana Eberlein shared striking insights into the market performance of THC beverages, which are …