Barstool Sports Bets Big On Cannabis

Sports, pop culture, pizza reviews, and now weed: this media company is branching out. Barstool Sports is known for silly interviews, pizza reviews, and more, all centering on sports and pop culture. The company started solely covering athletics but has since grown to attract a wider audience. This year, it seems focused on expanding into the weed world.

The media company recently announced its new partnership with multi-state cannabis operator Green Thumb Industries (GTI). The team intends to make custom content for consumers everywhere. Coverage will center around GTI brands RYTHM and Dogwalkers Prerolls.

Barstool Sports shows like The Dog Walk, Macrodosing, and 773 TV will soon feature specialty content with a GTI-themed weed focus. This partnership signals another inventive solution to stringent advertising and marketing regulations saddling the growing industry.

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