Ben & Jerry’s Won’t Stop Fighting Until There’s ‘Cannabis Legalization And Justice,’ Says Activism Lead
Ben & Jerry’s teamed up American Civil Liberties Union (ACLU) and AZ Justice Project to celebrate this year’s 4/20 cannabis holiday and to spread one message: Legalization without justice is half-baked.
Two years ago, in a joint effort with the ACLU, Ben and Jerry’s demanded the Senate pass cannabis justice legislation. Last year, the company’s co-founder Ben Cohen launched a non-profit cannabis line, Ben’s Best Blnz or B3, to help right the wrong of the War on Drugs, with 100% of the profits benefiting minority-owned cannabis operations. Benzinga wanted to learn more about the impact of these actions, so we reached out to Palika Makam, activism lead at Ben & Jerry’s.
“Every 4/20, we focus our efforts on one particular state or issue in addition to our national call to action,” Makam told Benzinga. “Last year we turned our attention to Michigan. This year, after advocates in Arizona reached out to us for support, we decided to zero in on the state for our localized campaign. …