BIC Rolls Out Snoop Dogg And Martha Stewart-Inspired Limited-Edition Accessory, Here’s Where To Find It

BIC is making headlines again with the launch of the limited-edition “Hold the Phone” Case by BIC EZ Reach Lighters.

The company announced its multi-year partners – Snoop Dogg and Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo’s iconic signature BIC EZ Reach Lighter designs.

Jeany Mui, marketing director at BIC Flame for Life, said the ‘Hold the Phone’ Cases by BIC EZ Reach Lighters celebrate the collaboration with Stewart and Snoop.

“Building on the success of our previous campaigns and the legendary pair’s undeniable chemistry, we’re thrilled to launch another must-have accessory ahead of the holiday season,” Mui said.

BIC previously reintroduced its EZ Reach Lighters’ “Most Borrowed” campaign in early 2014, featuring Willie Nelson,