Billion-Dollar Cannabis And Beverage Giant Brings Oktoberfest Vibes To Your Glass With New Craft Beers
Tilray Brands, Inc. (NASDAQ:TLRY) (TSX:TLRY) announced a series of fall-themed product launches across its craft beer and beverage brands on Wednesday, including Breckenridge Brewery, Montauk Brewing, Blue Point Brewing, Terrapin and Shock Top.
The Canadian cannabis giant has been buying beer brands throughout recent years, as part of its ongoing strategy to establish its presence in the U.S. One of its latest moves valued at $2 million was the purchase of four craft breweries from Molson Coors Beverage Company (NYSE:TAP).
Prinz Pinakatt, chief marketing officer at Tilray Beverages, shed light on what’s in the latest offering.
“Our offerings, from Oktoberfest beers to pumpkin ales, are meticulously crafted …