Boosting Cannabis Retail Growth With Data: LeafLink And CASA Unite To Deliver Profit-Driving Analytics
LeafLink, a leader in cannabis wholesale, announced on Thursday that it was entering into a partnership with CASA, a retail data analysis service provider, to enhance profitability for cannabis retailers using sophisticated data analytics. This partnership promises quick integration and efficient onboarding with CASA’s “white glove” data services, designed to mesh seamlessly with retailers’ existing technology stacks.
Addressing Industry Challenges
Recent findings from Whitney Economics and the National Cannabis Industry Association cited by LeafLink indicate that 37% of cannabis businesses struggle to achieve profitability. The announced partnership addresses critical gaps in merchandise planning and data analysis expertise. Additionally, it tackles the lack of technological solutions that can deliver measurable ROI, making it a timely initiative in an industry seeking operational efficiency.
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