Brooklyn Nets And WNBA NY Liberty Enter Landmark CBD Sponsorship With Mynd Drinks
The Brooklyn Nets and NY Liberty made history by becoming the first NBA and WNBA teams to secure a sponsorship deal with a CBD brand. The move comes as the NBA loosens its regulations surrounding CBD products, aligning with trends seen in other sports leagues like Major League Baseball and the UFC.
A New Era For Wellness Products In Sports
Under the auspices of BSE Global, both teams have entered a multiyear agreement with Mynd Drinks, positioning the CBD-based beverage as their official wellness and recovery drink partner, reported Bloomberg. While the financial specifics remain undisclosed, this partnership underscores a significant shift in sports’ approach to player wellness …