Budget-Conscious Consumers Boost Sales Of Marijuana Multipacks, 94 Brands Vie For Colorado’s Pre-Roll Market
Standard pre-roll sales accounted for $10.91 million, a 6.3% rise, while infused pre-rolls generated $13.28 million, up by 2.6%. RollPros‘ latest Colorado Pre-Roll Market Report reveals a significant growth trend in the pre-roll segment, with overall revenue reaching $24.19 million, marking a 4.3% increase.
“Infused pre-roll products lead in total sales, generating $2.37 million more than non-infused options,” reads the report. “Single packs dominate sales among the top 20 products, but multipacks show consistent growth and a higher price per unit at $35.24. Infused options are becoming a norm, and multipacks present a lucrative opportunity for brands.”
Market Dynamics
The report identifies 94 active brands, five more than the previous period and a total of 758 pre-roll products, down by 193.
The pre-roll market is forecasted to achieve $133.8 million in total sales by the end of 2024, with competition among brands driving innovation and quality improvements.
“Despite the increase in active brands, the total number of pre-roll SKUs has decreased. Infused pre-rolls accounted for 54.9% of total sales and dominated 9 of the top 10 pre-roll …