Building Around Novelty, Risks Worth Taking – Cannabis Veterans Reveal Secrets To Dominating Midwestern Marijuana Market
There is an ongoing sentiment in the U.S. that if the Midwest accepts new trends, they’ll be accepted across the nation. In the case of cannabis, with Midwest acceptance it will be deemed non-controversial anymore, writes New Frontier’s chief knowledge officer, Dr. Amanda Reiman.
In 2012, Washington and Colorado became the first states to legalize recreational marijuana use, but that was not too surprising, because of their progressive politics. Six years later, a real breakthrough for the plant happened when Michigan became the first Midwestern state to legalize adult use. Instead of being viewed as an exception, others soon followed, like Illinois in 2020, Missouri in 2022, Minnesota in 2023, and Ohio the latest to join also last year.
Cannabis laws and consumer preferences differ from state to state. What does the Midwestern cannabis scene have to offer? Cornfields or cash crops? The answers to these questions combined with an informative discussion will be heard at the Benzinga Cannabis Capital Conference this April 16-17. Industry veterans who will share their expertise during this Midwestern panel include Will Bowden of Grasshopper Farms, William McKenzie of Elite Cannabis Operators and Left Coast Holdings, and Denise De Nardi of Higher Love. The discussion will be led by Jamie Cooper of Sensi Media Group.
According to last year’s research data from New Frontier, Midwestern consumers are a bit more likely to use cannabis several times per day than consumers across all adult-use markets (34% vs. 31%). Cannabis enthusiasts in the Midwest are less likely to report use once every day or two (28% vs. …