Canada’s Cannabis Giant Eyes US Market: ‘It’s Like Looking Into The Future’
Mario Naric, CEO and founder of Motif Labs, shared his vision for the future during a recent side interview at the Benzinga Cannabis Capital Conference.
As the head of Canada’s largest private cannabis firm, Naric expressed a dual purpose for their presence at the event: enhancing Motif Labs’ visibility and understanding the evolving U.S. market. “We’re quite a big operator in Canada, and we’re pretty under the radar because we’re a private business. So just spreading the word about Motif, and what we do is one objective,” Naric explained.
He also emphasized the importance of learning from the U.S. market, which often serves as a precursor for trends in Canada. “It’s like looking into the future sometimes when you come down here,” Naric remarked, highlighting the innovative edge that U.S. trends could lend to Canadian market strategies.
Canadian Market Insights
Naric also addressed common misconceptions …